The project consisted of two interrelated components - an educational campaign targeting the youth auditorium and the health specialists, as well as a marketing campaign which by commercal means introduced on the market the whole range of COOL condoms. The COOL brand is property of BFPA. The educational component was aimed at improving the sexual culture and informational awareness of the society af a whole, decrease the spread of sexually transmitted infections and unwanted pregnancies. The project activities were conducted between 1998 and 2003.
National initiatives
Social marketing of contraceptives |
|
|
|
|
|
|
The main goal of the project was the dissemination of SRH information and better access to condoms among the young people by suitable and unconventional abd ogriginal channels. The main focus was on sexually transmitted infections and HIV. For the duration of the project, youth groups were established in 15 cities, more than 80 special educational events were conducted and the toilets of more than 240 youth friendly cafeteria, bars and shops were branded with the campaign slogan. 
Latest news
| BFPA survey about positive birth-rate measures |
Sofia, December 5, 2022 The Bulgarian Association for Family Planning and Sexual Health (BFPA) presented the results of a nationally representative survey conducted by KANTAR. The study took place in August 2022, among a sample of 836 people from the adult population and analyzed the measures that would positively affect the birth rate. You can find the full research here |
| Final conference on ARIE project: PLHIV and fitness |
Sofia, November 11, 2022 On November 11, 2022, the final conference of the ARIE project was held in Sofia. The project is supported by the Erasmus+ Sport program, led by the long-standing Italian partner of BFPA ANLAIDS – Lombardia. The rest of the participating organizations are from Bulgaria, Greece, Lithuania, Romania and Slovenia. The activities are aimed at people living with HIV (PLHIV), the goal of the project is to develop and introduce a fitness program and an activity protocol for people living with HIV. In Bulgaria the project was coordinated by Boyan Mladenov from the BFPA team. Among the participants of the conference were health specialists, professors from medical universities, NGO partners, representatives of the target group. From the Bulgarian side the most outstanding was the presentation of Prof. Radka Argirova “HIV,Covid and Monkeypox - what more we have to know” |
| Presentation of the results of a regional study and recommendations for SRH services in the European Parliament - project "Youth Voices, Youth Choices" |
Brussels, October 26, 2022 In the last months of 2022 the partners of the YVYC project, together with experts and young people, developed recommendations for regional policy recommendations for improvement of health and social systems and SRHR services for young people after the Covid 19 pandemic. |
