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Implemented projects :: National initiatives
National initiatives

Social marketing of contraceptives

LOGOThe project consisted of two interrelated components - an educational campaign targeting the youth auditorium and the health specialists, as well as a marketing campaign which by commercal means introduced on the market the whole range of COOL condoms. The COOL brand is property of BFPA. The educational component was aimed at improving the sexual culture and informational awareness of the society af a whole, decrease the spread of sexually transmitted infections and unwanted pregnancies. The project activities were conducted between 1998 and 2003.

 

Youth information network “Play it safe”

Play it safeThe main goal of the project was the dissemination of SRH information and better access to condoms among the young people by suitable and unconventional abd ogriginal channels. The main focus was on sexually transmitted infections and HIV. For the duration of the project, youth groups were established in 15 cities, more than 80 special educational events were conducted and the toilets of more than 240 youth friendly cafeteria, bars and shops were branded with the campaign slogan.

A substantial part of the project was also distribution of condoms and printed informational materials along the main roads and highways, including fast food establishments, petrol stations and other small businesses.
Special attention was paid to locations popular for sexwork, namely – roadside truck stops, motels and other recreational sites.

The initiative was implemented with the financial support of Cooperating Netherlands Foundations and was carried out between 2003 and 2005.

 



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Latest news

Presentation of the results of a regional study and recommendations for SRH services in the European Parliament - project "Youth Voices, Youth Choices"

Brussels, October 26, 2022

In the last months of 2022 the partners of the YVYC project, together with experts and young people, developed recommendations for regional policy recommendations for improvement of health and social systems and SRHR services for young people after the Covid 19 pandemic.
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Implemented projects :: National initiatives